Eco-Friendly Natural Wool


The Benefits of New Zealand Wool

  • Wool is renewable and biodegradable.

  • Wool is a natural, renewable resource, produced using environmentally friendly, energy efficient, and safe methods.

  • Wool is a non-allergenic fiber that produces low emissions and has air purifying properties.

  • Wool is naturally soil resistant and cleanable.

  • Wool is resistant to compression due to the physical nature of the fiber's "natural crimp."

  • Wool has superior long term appearance retention due to the fiber's natural resilience.

  • Wool is naturally flame retardant and is specified for those installations with the most stringent flammability regulations.

  • Wool has excellent dyeing characteristics.

  • Wool is the best fiber value available, and is more cost effective, long term, than any other carpet fiber.

  • New Zealand wool is the purest, cleanest, whitest wool in the world. And the better the fiber, the better the carpet.

Color Couture area rugs are certified as Green Label Plus™. This independent testing and certification, done in conjunction with the Environmental Protection Agency (EPA), ensures that certified rugs contribute to the highest level of indoor air quality, by helping to reduce volatile organic compounds (VOCs) and emissions.

Color Couture area rugs are handcrafted with a 100% New Zealand Wool pile, and are certified Green Label Plus™. Wools from New Zealand are universally acknowledged as the purest, whitest wools on the planet. They are the summit of quality, in terms of softness, durability and color clarity.